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International Bath and Tile

With an expertly curated selection of products for everyday living, IBT provides unparalleled customer service for both residential and commercial renovation projects.




San Diego, CA


Client Needs

With over four decades of experience, International Bath and Tile sought out a website that goes beyond merely displaying their product range; it had to convey the potential that their products have to transform living spaces and bring convenience into customer lives.

Our Approach

We reimagined the IBT website as a resource for discovering the possibilities of your space. Guided by our market research, we developed copy that communicates their business model in a way that is straightforward to both their every-day customer and the businesses they partner with.


Straying away from what is typical of big box store websites, we created an online experience that could equally be used as a source of inspiration and a source for education on product offerings. By reorganizing and expanding upon past content, we developed a fresh solution where customers can discover the possibilities of their space and connect with IBT’s design consultants.

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