The client came to us seeking to update their branding and create promotional materials for their upcoming conference, to be held annually in sunny Puerto Rico.
We refined existing branding to pay homage to the event’s destination. To engage attendees before, during, and after the conference, we developed marketing and way-finding assets that provided cohesion.
Signage was color-coordinated to visually differentiate between the various activities available to conference goers throughout the duration of the event. Supporting designs were crafted to communicate sponsors and event information in the form of pop-up banners, step-and-repeat signs, and table tents.
All attendees received a 62-page, custom-designed magazine, crafted to engage, inform, and direct participants to pertinent CTAs.
Four badge designs were created to distinguish between staff and attendee tiers. Gradients from our new branding were employed for cohesion and visual appeal.
Social Media Templates
Custom templates were built for social media posts dedicated to speakers, sponsors, and conference goers. Templates were also handed off to Mass Torts Puerto Rico’s sponsors and speakers for event promotion on their own social media accounts prior to, and after, the event.
To further engage with potential and confirmed conference goers, three custom email marketing templates were constructed, built out within MailChimp, and tested cross-browser, cross-device and both in light and dark mode.
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