The client came to us with a name, a mascot, and an idea for an entertainment venue with custom games. With a goal of growing the business into a franchise, it was our job to help the client build his brand from the ground-up.
Through extensive market research, we created a brand built to win in an already crowded entertainment sector, complete with a unique website, fun social media, and interactive marketing assets.
To better resonate with the communities they opened in, Slingshot had to feel less like a chain and more like a local establishment. With old-school gaming venues in mind, we made unique assets and offerings to reflect local flavor, while still keeping core branding the same.
As a bar and gaming venue with both family-friendly and adults-only hours, the voice needed to appeal to both the young and the young at heart. Keeping this in mind, we kept the tone light and playful, being careful to use language that didn’t skew too young or too old.
The website was designed to pay homage to the venue’s interior design, utilizing wallpaper patterns as subtle backgrounds as a nod to the first-ever Slingshot location.
A gold, white, and black color scheme was in keeping with the retro theme, while red was thrown in for a pop of color. Interactive visuals highlight Slingshot’s custom-designed games. The homepage, featuring a bocce animation that plays as you scroll, was created to make the user feel like they are part of the game.
While it needed to look attractive, the site also had to be intuitive and mobile-friendly. Whether signing up for leagues or looking for business information, customers can navigate the site easily and efficiently.
Highlights from Slingshot's Sold Out NYE Campaign
Of ticket sales were referred directly from marketing campaigns
Return on ad spend
Of tickets sold via event landing page
Social media designs were created with a playful tone meant to increase brand-awareness, engage potential customers, and drive foot traffic in-store among our target-demographics.
From creating local press releases announcing the opening to targeting individuals online based on interests, age, and location, we were able to introduce deals, promotions, and other marketing initiatives to potential customers, crafting informative content with the purpose of inducing a bad case of fomo.
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