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South Harlow

Coastal interior design firm, South Harlow, works with commercial and residential clients to prove that every room is an opportunity to create a livable work of art.




La Jolla, CA


Client Needs

South Harlow wanted a new brand identity to set them apart from conventional interior design firms. They sought refreshed designs that mirror their coastal aesthetics while still reflecting their expertise in approachable, elevated, and timeless spaces.

Our Approach

Drawing inspiration from textures and objects found along the San Diego coast, we developed hand-drawn brand elements that were sure to stand out against clean-cut logos that are typical of the Interior Design industry.


Opting for a rough marker texture, we mirrored the grit and spontaneity of sandy beaches within the brand elements. Patterns were crafted of hand-drawn organic shapes inspired by coastal elements and textures commonly found in home decor. Cool grays and blues were chosen to provide a refined, professional feel for all marketing materials.

We are so thrilled to have a streamlined representation of the aesthetic that we strive to channel into each and every project that we do here at South Harlow.



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